Creativity isn’t just a strategy—it’s a signal. In business, thinking differently isn’t about standing out for the sake of attention; it’s about standing true to what makes you human. When we embrace originality, we’re not just ahead of the crowd—we’re closer to our customers. Creativity invites connection, sparks curiosity, and builds trust. Being different isn’t a gimmick; it’s a strength that fosters genuine relationships and lasting impact.